Utilizing both mixed media and photography in a modern pop-art style, the series - entitled “Dripping with Creativity” - centres around themes of the creative process and fixation. The overarching goal was to evoke emotion with a visually dynamic series of story-telling photos.
The concept of the photographic series surrounds themes of creativity and creation; including chaos, collaboration and mental fixation. In order to meet the needs of the overarching goals and complement the concept, decisions regarding the look and feel of the photographs had to be well researched and executed to positively impact the effective story telling and visual appeal of the series. The act of painting became the visual subject of the series, chosen to demonstrate its saturated pigments and its characteristic "drippy" nature.